Creamy Creations is an H-E-B Original! This concept was about Mermaid fun! Vanilla flavor ice cream with turquoise sparkle swirls.  

Created and sketched the concept phase - Worked closely with an outside illustrator to achieve 3D realistic illustrations - Left before finishing final packaging - Flexography Printing

Creative Direction: Renee Combs
Art Direction: Renee Combs
Creative Execution: Freelance Illustrator
Print Ready File Execution: Renee Combs